Field notes, learnings, and articles
What we've picked up over our years of launching websites, and how the work is changing underneath us.
Now the first reader is a machine
Websites used to be written for people, and most of what we know about making them was learned in that world. That world is quietly going away, and it changes what building a site well actually means.
Announcing Root v3.0
The Root v3.0 release, centered on AI: a rewritten Root AI with reasoning and tool calling, a native JSX renderer, plugin pods, and a faster build pipeline.
Introducing Root.js
Why we built Root.js and Root CMS after a decade of streamlining web production, and what we set out to fix about modern website launches.